What is Digital Publishing?

PrintFace is a digital publishing and web2print and print2web technology specialist.  We develop and deliver personalised or customised content for businesses requiring solutions to real world problems such as increasing sales or ensuring compliance in communications within a regulated environment.  Often the physical (print) or electronic outputs (web-based content) of the system are only part of the solution – there is a business solution with goals including a return on investment resulting from faster response times, increased sales performance, and lower error rates.

The solution will generally comprise of a web2print application server, document templates, data from the user’s profile and the business. These come together to form unique and effective business systems focused goals such as engaging customers through personalisation to increase customer loyalty, or ensuring brand security when enabling commercial partners such as franchisees access to marketing materials.

2011 will undoubtedly see an explosion in the consumption of digital content by users around the world as new technologies, platforms and devices facilitate more and deeper information access than ever before.

Digital publishing is the production of digital materials for delivery to a target client or market. As the market matures, so technologies such as web2print, eprint, dynamic imaging, and web service data generation will accelerate to meet the new levels of demand.

The PrintFace team would include within this definition not just online or printed documents produced through the selection and personalisation of an online template, but the production of websites, the dynamic generation of imagery, and the creation and communication of integrated print and screen based information as part of another solution.

Market demand for new ways to communicate, or for print and web communications to register with their target audiences against a backdrop of incessant marketing noise, has driven web2print technology from its true inception about eight years ago to today where its growing adoption is proof of the effectiveness of personalisation.

Our web2print systems have evolved during these eight years to offer unique capabilities versus the handful of viable technical solutions out there by focusing on the business requirements of our clients. In that sense the PrintFace Web2Print System is simply an ‘application accelerator’. Yes, PrintFace is an ‘out of the box’ solution requiring a few hours of set up and installation – but for the true benefits of the web2print approach to be maximised, then its use is a platform for the development of a unique solution tailor made to the requirements of the client.