PrintFace Web2Print & Sales

Personalisation in the Sales Environment – A key role for web2print is in business development, market development, customer  acquisition, and retention.  Web2Print is an ideal means of tangibly demonstrating the value of a client’s or a prospects business – through proposals, statements and advertising.

Web2Print and print2web boosts the effectiveness of marketing and sales materials, creating interest and developing the sense that the information is especially relevant to the reader. Incorporation of dynamic imagery where the user or the business target is profiled and their details and relevant information is included (in banner adverts for example) significantly improves the overall effectiveness of materials and their related campaigns.

A typical sales scenario where personalised materials (from experience) can be used would be where a salesman has won an account and needs to now promote the products or services within the business. This might be when a health insurance scheme has been adopted but employees are still required to sign up. The proposal itself would be personalised and would include a suite of personalised materials as a demonstration of how the scheme would be deployed and promoted at minimal cost to the organisation. Leaflets for staff areas and posters for the canteen can be used, customised with the business organisations name and any special terms (% discount for employees of XYZ) are delivered and put in place to accelerate internal promotion and thereby increase adoption rates. Regular updating of these materials will continue to have an impact both in terms of renewals and with new employees as they join.

The deployment of web2print technology to sales people (sometimes acting as agents rather than employees of the business) requires specific measures to protect and secure the brand as an asset from ‘misuse’. The costs involved are greatly outweighed by the improvement in performance of materials designed to support customer acquisition and account retention. There is also evidence of reduced sales cycles and greater perceived relationship value, even through lower cost self-service channels.

The system can have advisory templates included with the print marketing materials to offer advice on their use in various applicable sales situations. To regulate the use of personalised print for internal staff budgets can be allocated by individual sales person and by group, with managers alerted to ‘purchases’ from the system, when a user is reaching their budgetary limit. Managers can also approve or decline print orders prior to their release to printing, and they can also increase and decrease budgets for sales people in real time.

PrintFace has a range of pre-designed templates for sales situations, based on the popular time management diary concept, but specifically set up to match and support the profiling areas of the print and the sales process itself. These PrintFace Pro diary management packs are available in our webshop.

Benefits of Web2Print in the Sales Environment: